# Adtender

> An AI agent for Amazon ads that tunes bids through the day, harvests and negates search terms, and logs the reason for every change. Built by Amazon sellers, for Amazon sellers.

Adtender is an AI agent for Amazon ads (Sponsored Products, Sponsored Brands and Sponsored Display). It tunes bids and paces budgets through the day, harvests winning search terms into their own exact-match campaigns and negates them where they came from, cuts search terms that never convert using negatives set from product margins, tracks TACoS, builds reorder and Subscribe & Save audiences, and logs a plain-English reason for every change with one-click undo. It starts in shadow mode, asks for approval before big moves, and never crosses limits you set. Made by the team behind Root'd, a bootstrapped vitamin brand; Adtender is a product of Life Vitamin Co. LLC. Status: private beta, running on Root'd's own Amazon account first. Pricing scales with monthly Amazon ad spend: Starter $99/mo (up to $5k), Growth $249 (up to $15k), Pro $499 (up to $40k), Scale $899 (up to $100k), Enterprise $899 + 0.75% of spend above $100k (custom above $500k). Every plan has every feature; 30-day free trial with no card; 20% off yearly; +$50/mo per extra Amazon marketplace. App: https://app.adtender.app. MCP connector (OAuth 2.1) for running Adtender from Claude or ChatGPT: https://app.adtender.app/mcp. Contact: hello@adtender.app.

## Pages

- [Home](https://adtender.app/): Adtender is an AI agent for Amazon ads. It tunes bids through the day, harvests search terms that sell, cuts the ones that don't, and logs the reason for every change. Built by Amazon sellers, for Amazon sellers.
- [Pricing](https://adtender.app/pricing/): Adtender pricing starts at $99 a month and scales with your Amazon ad spend. Every plan gets every feature. No percentage of spend until $100k a month.

## Blog

- [Blog index](https://adtender.app/blog/): Practical guides to Amazon PPC from a brand that runs its own ads: negative keywords, ACoS and TACoS, dayparting, automation, and Amazon's new AI ad placements.
- [Amazon Sponsored Prompts and Alexa for Shopping: what changed and what to do about it](https://adtender.app/blog/amazon-sponsored-prompts-alexa-for-shopping/): Your Sponsored Products and Sponsored Brands campaigns can now serve as AI-written prompts inside Alexa for Shopping, billed per click since March 25, 2026. Here's how it works, how to report on it, and what to check.
- [Amazon PPC software vs an agency: what you're really paying for](https://adtender.app/blog/amazon-ppc-software-vs-agency/): Agencies, managed software and self-serve PPC tools all promise to run your Amazon ads. Here's how they're priced, what each one is good at, and the questions to ask before you sign.
- [Amazon PPC dayparting: what it is, when it pays, and how to start](https://adtender.app/blog/amazon-ppc-dayparting/): Dayparting changes your Amazon bids and budgets by hour of day. Here's what it can and can't fix, the data you need first, and what we found when we looked at a real seller account's timing.
- [Amazon PPC automation: what to automate, what to keep, and how to stay in control](https://adtender.app/blog/amazon-ppc-automation/): Rules, AI agents and Amazon's own tools can now run most of your sponsored ads. Here's which jobs are safe to automate, which need a human, and the guardrails that make automation trustworthy.
- [Amazon negative keywords: the harvest-and-negate loop that stops your campaigns bidding against each other](https://adtender.app/blog/amazon-negative-keywords/): Most Amazon PPC guides tell you to harvest winning search terms into exact match. Almost none tell you to negate them where they came from. Here's the full loop, with numbers from a real seller account.
- [ACoS vs TACoS: why sellers should stop optimizing to ACoS (and what margin has to do with it)](https://adtender.app/blog/acos-vs-tacos/): ACoS tells you what your ads cost. TACoS tells you what they're doing to the business. Here's how to set a break-even ACoS per product and why TACoS is the number to manage.

## Optional

- [Privacy notice](https://adtender.app/privacy/): How Adtender handles Amazon Ads data and personal information.
- [Full site text](https://adtender.app/llms-full.txt): Every page on adtender.app as plain text, including pricing, FAQs and all blog posts
- [Adtender app](https://app.adtender.app): Sign-in for beta users
- [MCP connector](https://app.adtender.app/mcp): Remote MCP server (OAuth 2.1) to run Adtender from Claude or ChatGPT
- [Sitemap](https://adtender.app/sitemap.xml): All page URLs with last-modified dates